Superjuice?
Tuesday, August 25th, 2009In the industry of personal training, we are bombarded with questions regarding some of the self-appointed super-juices and their highly touted benefits. I, myself, have always been leery of the actual benefits that one can obtain from regular consumption.
It turns out that the success of some of these “super-fruits” is nothing more than good marketing. Companies that sell some form of goji, mangosteen, pomegranate, noni, or acai claim that the fruit has miraculous anti-aging, antioxidant properties.
The most popular of the bunch, acai, has had testing that indicates its omega 3 content, high ORAC (oxygen radical absorbance capacity) score, and fiber content. Further research shows that the omega 3 content and fiber content is minimal at best. The ORAC reading comes from a powdered acai extract that was a much more concentrated form of acai.
In conclusion, it appears that my initial thoughts on the so-called “super-fruits” is correct. While they are as good for you as any other fruit, there really is nothing “magical” about them. As a personal trainer, it is our duty to keep our clients informed about such claims and make sure that they don’t waste their money on false information.